How large is the Dyson Art team?

Dyson Art is a 12-person studio in Williamsburg, Brooklyn: 8 senior designers, 2 art directors, 1 strategy lead, and 1 production director. Every project is partner-led.

How long has Dyson Art been in practice?

The studio was founded in 2014 in Brooklyn, NY, and relocated to its current 4,200 sq ft Williamsburg studio in 2021. Dyson Art has shipped 184 complete identity systems since inception.

What is the lifetime visual-asset warranty?

Every logo, type, and motion file Dyson Art delivers is re-versioned free for the life of the brand. If a system needs a new format, channel cut, or refresh asset years later, the studio handles it at no charge.

Where can I read about Dyson Art's work in the press?

Dyson Art has been featured in Communication Arts, It's Nice That, Eye Magazine, and Print's Regional Design Annual, and was named Type Directors Club 'Studio of the Year' in 2022 and 2024.

Chapter II · The Studio

A small, senior
identity practice,
rooted in Brooklyn
since 2014.

Precision-crafted visual systems for brands that refuse to look like everyone else — logos, type, motion, and packaging shipped in six weeks, not six months.

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BROOKLYN EST. 2014 184 SYSTEMS SHIPPED

Williamsburg studio · 4,200 sq ft · Floor 3, 118 N 14th Street

Manifesto

A 12-person studio. Every project led by a partner, never a junior.

Dyson Art is an independent brand identity studio. We design the logos, type systems, motion languages, and packaging programs behind some of the most recognizable challenger brands of the last decade — Helio Foods, Northbeam, Praxis Hotels, Verdant Capital, and 180 others across nine countries.

We were founded in Brooklyn in 2014 and have operated, without interruption, for eleven years. We have never lost a client to churn in the last four. The team is twelve people: eight senior designers, two art directors, a strategy lead, and a production director. Every engagement is led by a partner who has worked in the discipline for at least a decade, not delegated to the bench.

What we ship is a complete identity system, not a logo file. Every system we deliver is built to flex across digital, print, environmental, and product surfaces from day one, and every file is covered by our lifetime visual-asset warranty — re-versioned free, for the life of the brand.

We do not pitch for awards. We pitch for the work. The awards — two Type Directors Club Studio of the Year titles, seven Brand New Awards, two D&AD Wood Pencils — are downstream of that choice.

The practitioners who will actually touch the work →

By the Numbers

184 Identity systems shipped across 9 countries since 2014

6.2wk Average project turnaround, vs. an industry benchmark of 14–18 weeks

12 Senior designers and art directors on staff — no juniors, no freelancers

92% Net Promoter Score across 2022–2024 client engagements

The people behind those numbers →

The Practitioners

Senior by title. Senior by tenure.

A partner on every project. The four below lead our four practice areas — strategy, identity, motion, and production — and have collectively held posts at Pentagram, Wieden+Kennedy, Mucca, Sagmeister, Collins, and Bureau Borsche before joining Dyson Art.

Mateo Veras Strategy Lead · Founding Partner Previously: Pentagram NY, Mucca 11 years at Dyson Art

Iris Calderon Identity Director · Partner Previously: Sagmeister, Wieden+Kennedy 9 years at Dyson Art

Owen Park Motion Director · Partner Previously: Collins, Buck 7 years at Dyson Art

Naima Ortiz Production Director · Partner Previously: Bureau Borsche, Hedrick 6 years at Dyson Art

Eight senior designers sit beneath them. None of the work is briefed in, then handed off.

Press & Recognition

Where the work has been written about.

2024 Communication Arts Identity Annual — featured project: Northbeam rebrand Feature

2024 It's Nice That Studio profile: "Eleven years, one bench, no juniors." Profile

2024 Type Directors Club Studio of the Year — second consecutive award Award

2023 Eye Magazine Long-form interview on Dyson Art's 41-point Brand Elasticity Score Interview

2023 Print — Regional Design Annual Packaging system for Helio Foods Annual

2022 Type Directors Club Studio of the Year — first award Award

2019–24 Brand New Seven awards across identity, packaging, and motion Awards

— D&AD Two Wood Pencils for Identity Design Awards

What that recognition actually buys the client →

The Warranty

Every file is covered, for the life of the brand.

Every identity system we deliver — logos, type, motion, and packaging artwork — is backed by a lifetime visual-asset warranty. There is no expiry, no renewal fee, and no small print.

The warranty is written into the engagement letter at the start of every project. It transfers automatically if the brand is sold or changes ownership.

What it covers, in plain language:

Logo files re-versioned in any new size, format, or color space, on request, for free.
Custom type files rebuilt for new digital or print environments, including any future platform we don't yet use.
Motion templates re-exported at any resolution, frame rate, or codec the brand later requires.
Packaging dielines updated for new substrates, printers, or production partners.
Brand guidelines refreshed to reflect any file we re-version — you never end up with out-of-date documentation.

Ready to start? A Discovery Sprint is the fastest way to find out if we're the right studio for the work.