Index — Volume XI
Selected
Work.
A curated index of identity systems shipped from a 4,200 sq ft studio in Williamsburg. One hundred and eighty-four projects, nine countries, eleven years of unbroken practice. Each entry below is a complete system — logo, type, motion, packaging — built to flex across every surface a brand touches.
Continue below for the 2014 — 2024 index, or skip ahead to book a Discovery Sprint.
By the numbers — an honest accounting of eleven years in practice
Now scanning the catalogue by sector and year ↓
Index 2014 — 2024
Four systems, four sectors, one studio standard.
A short read of recent identity programmes. Each row below names the client, sector, year, and the deliverables shipped — the same anatomy our proposal template uses, so a founder can see what a complete engagement looks like.
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2024 Shipped in 5.8 weeksWordmark · Type system · 22-SKU packaging · Motion logo · Retail signage
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2024 Shipped in 6.1 weeksWordmark · Product UI type · Motion language · 14-touchpoint system
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2023 Shipped in 7.4 weeksMaster identity · Property sub-brands · Wayfinding · In-room collateral · Packaging
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2023 Shipped in 5.2 weeksWordmark · Investor type system · Pitch system · Motion logo · Web foundations
Of the 184 systems shipped, 41 were onboarded in 2024 alone — 60% by referral from existing clients.
Aside — On range, rigor, and the refusal to template
A single studio standard, applied across every sector we accept.
The grid above spans consumer goods, software, hospitality, capital markets, real estate, and private-equity portfolio companies. That range is not an accident, and it is not a flex — it is a deliberate practice. A studio that can only design for one category eventually designs the same brand for every category. We have spent eleven years building a method that resists that drift.
Every project at Dyson Art is led by a partner and staffed by senior designers and art directors — no juniors are billed to client work, and every system is run through our proprietary 41-point Brand Elasticity Score before delivery. The score stress-tests each identity across fourteen touchpoints, from a fifteen-millimetre favicon to a building-side wayfinding panel, so the work holds up at the sizes brands actually live at.
The studios we benchmark against take fourteen to eighteen weeks to ship what we ship in six. We do not believe in rushing craft — we believe in sequencing decisions so the right ones happen early and the slow ones are already solved by the time the design room opens.
If the breadth above reads as the kind of range a Discovery Sprint deserves, the next section is for you.
The next step — a paid two-week engagement
Book a
Discovery Sprint.
A $3,800 paid sprint — two weeks, three working sessions, a partner-led team — that returns a strategic brief, a visual direction, and a fixed proposal for the full identity system. Booked within fourteen days of first contact.
We reply within 4 hours, Monday — Friday, 9 — 6 ET.
Meet the partners · Read the sprint brief